The Challenge – The Crunch
This 45 from 1969 really makes me wish I knew of more records that were released with the combined purposes of boosting potato chip sales (Smiths Crisps) and kick starting new dance crazes (The Crunch). The Crunch as a dance craze never caught on and how to do The Crunch is definitely lost to the mists of time. Whether or not The Crunch as a song coerced people into going out and buying bag loads of Smiths Crisps is also anyone’s guess. These days all we are left with is this, the final and heaviest 45 from a semi-known local bubblegum pop band who had already achieved a degree of local success. With nothing to lose they recorded this “crunching” chunk of late 60s rock which is now something of an underground New Zealand classic. Unfortunately the band didn’t capitalize on it’s success as they broke up instead, with members carrying on to numerous bands throughout New Zealand and Australia.